FB Ads to Messenger

This feature integrates Chatrena with Facebook Ads to directly engage with users, allowing chatbots to interact based on user responses to ads. It focuses on general ad interaction via Messenger.

Prerequisites

• You need to have a Facebook Page connected to your Chatrena account.

• Your Chatrena account needs to be connected to the Facebook Messenger platform.

Obtaining the Payload

1. Go to your Chatrena OmniChannel or Facebook Bot.

2. Navigate to "Tools" and then "Facebook Ads."

3. Click "Create New Facebook Ads Payload."

1. You can choose the subflow you want to connect to the user.

1. Click in "Edit" and copy the Payload displayed.

Additional Features

• UTM Parameters: You can add up to nine UTM parameters to the Payload in Chatrena to track your Facebook Ads traffic and save automatically this information in Custom User Fields.

• Analytics: Chatrena provides a mini-dashboard to analyze data like clicks and user demographics from your Facebook Ads.

Create a Facebook Messenger Ads Campaign

1. In Facebook Ads Manager, create a new campaign and select "Click to message" as the objective.

2. Choose Messenger as the message app and select the Facebook Page connected to your Chatrena account.

1. Set up your ad creatives (text, headlines, images) and choose "Send message" as the call to action.

Configure Message Template

1. In the Message Template section, select "Partner App" and "Select Flow"

1. Now you can select "Enter JSON Code".

1. Now you can paste your Chatrena Payload with your parameter if you have in "USER_DEFINED_PAYLOAD" and customise your template message.

Note

• Ensure your Facebook Page and Chatrena account are connected.

• Choose "Start conversation" in the Messenger Template.

• Use "Partner App" and the Payload to link your Chatrena flow with buttons or quick replies.